Demanding print advertising client ignores graphic designer's suggestions and forbids them from using any color except for blue: 'The end result was one giant flat blue square'

Advertisement
  • Graphic design is my passion.
  • A graphic designer gestures with his hands while working on their project with a client. Other material that is being considered is visible on the table top.
  • "You said you wanted an ad with only one color. You got it buddy!"

    This happened years ago in my past life as a graphic designer. But I still think about it to this day.
  • I was 22 and fresh out of college with my graphic design degree. My first gig was at an advertising company.
  • We mainly did those really horrible print car ads that you got in your mailbox and immediately threw in the trash.
  • You know the ones: only one font and it's huge and screaming at you. Every inch of space has a picture of car, cramming 50 cars into a 7x5 inch area.
  • You know... trash! Fresh out of school, I foolishly made suggestions on how to make actual ads and not hot garbage.
  • But it was made clear to me very quickly and very aggressively that they wanted trash.
  • So I compiled. Now, we had one client who was THE client. He brought in the most money and bought the most trash ads from us.
  • And he also was very specific on just how bad his ads should look. Font was Impact on all ads and it filled every corner of the paper.
  • On one ad I remember him demanding I squeeze over 100 cars into a single space.
  • It legit looked like a magic eye poster by the time it went to print. I dealt with that guy and his unreasonable requests for over a year.
  • Well the guy amazingly got worse. Started telling me which colors I could or couldn't use.
  • And one by one, the colors dropped out. And eventually I had enough. After he said I could no longer use orange I said "just to confirm, you do not like and do not want me to use red, orange, yellow, green, purple, pink, brown, white, or black?" He confirmed.
  • I said okay. The only color left was blue. So I spent hours taking all the cars, all the fonts, all the text and all design elements and making them all the same exact blue.
  • No shading. No highlights. Just a flat blue. The end result was one giant flat blue square.
  • Like someone took a paint roller over it. Now I could have made a blue square in two seconds.
  • But I spent hours using all the elements he told me to use to cover my ass.
  • Because when we sent that blue square to proof, the client of course blew up. Called me screaming.
  • I replied calmly that he told me the only color I could use was blue. I used all the pictures and elements he asked for and did exactly what he wanted and made them blue.
  • Our calls were recorded so I didn't get in any trouble with my boss. And I got to waste several more hours remaking the same ad but with the original car pictures and elements.
  • It was a really fun day.

Tags

Scroll Down For The Next Article